Through his bid to become an NFL team owner, Rush Limbaugh was seriously schooled by the NFL in the law of unintended consequences. The lesson plan for this particular class breaks down into three parts, as follows:

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I learned a long time ago that there are only three rules in business:

• Everything is on the table until it’s not
• Money does all the talking
• There’s nothing personal; it’s just business

If you cut through all the emotion on whether Rush Limbaugh should be allowed to be part owner of the St. Louis Rams, it all really comes down to this:

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